I spent almost a quarter hour standing with her. One hour cleaning of the deadly innocence image of modern world: Hey, we can turn you back to your so called innocence days just in an hour. Where is the groom ? Maybe he never existed, or he is just nothing to mention.
Both dirty and clean are imagery and we have natural tendency towards clean. As the attitude we have on beautiful and ugly. Insouciance of the lady lest us know that this conventional wisdom is a lie. So disturbing at first sight, but it has the insistence of being the real salvation.
One of the masterwork from contemporary art. George Segal, Dry Cleaning Store 1964. A part of the main collection in Moderna Museet Stockholm.
(*) This article was originally published in Form Och Idea, on April 25, 2013.
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